How to Expand Restaurant Sales Through Catering

How to Expand Restaurant Sales Through Catering

Posted by Melanie Green on Sep 4th 2019

 White Serving Tray

You can improve your restaurant’s sales by offering catering services. Catering is an effective way to create a new revenue stream while reaching a lot of potential customers at a single event. The key is finding ways of making your catering successful and bringing those customers into your restaurant on a regular basis. If you are looking for a way to increase restaurant sales, here is how to expand restaurant sales through catering

Identify Target Markets

Sport Skewer Tops

The first step is to identify your catering services’ target markets. Your catering services do not always have to follow your restaurant’s target markets. However, they are a good indicator of where your catering options can be successful. Every target market has different needs and expectations. For example, corporate catering events are radically different from weddings. 

To find the right target markets for your catering services, look at the places where your type of food is already successful. For example, a bakery that makes fancy cakes has a good chance of being successful in the wedding and special event markets while BBQ restaurants can be successful in party and family gathering events. Once you know where your food can be successful, you can start to focus your marketing efforts. 

Advertise Corporate Catering to Local Businesses

Newspaper Cones

If you are going to provide corporate catering services, then advertise corporate catering to local businesses. Businesses of almost any size can benefit from catering services. They often choose them for special events and long company meetings. Local businesses are your best chance at getting corporate clients because they want a company that is reliable and local. Use local media sources to spread the word about your services. You can also reach out to those companies directly for a more assertive method of advertising. 

Invest in the Right Takeout Packaging

Entree Display Box

Catering services often need effective packaging to get food there in the right condition and to make it presentable. So, set your services apart from the rest by investing in the right takeout packaging. Windowed boxes are a great way of delivering catering meals. They give you a chance to make a good first impression with your particular brand of presentation and style. 

Let Existing Customers Know

Executive Takeout Box

If you want to spread the word about your services quickly, then let existing customers know. They are already invested in your restaurant, they’ve experienced your customer service, and they know the quality of your food. In essence, they are the best leads for bringing in catering orders since you have already done the work to bring them in as customers. 

PacknWood carries a wide selection of packaging options that you can use to supply your catering services. Many of our catering platters, containers, and trays can give you a presentable and eco-friendly delivery system. To learn more about our line of catering packaging and serving products, email us at to request a catalog.


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